Where Good Ideas come from

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Bengaluru Business & Management
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Economist best book of the year, a good read for management folks.

bx-zone.com says :-
You know what the ambitious people in jobs talk about the most – it’s not politics, it’s not their dream company but innovative ideas for business. But I won’t limit this blog only to people in jobs because I have also seen students discussing innovative ideas too. Innovative ideas for students can make them millionaires at an early age, we do have examples like Mark Zuckerberg and Bill Gates. Innovative ideas in science have changed the entire world, a century and a half ago, the means of travel were horses, bullock carts and elephants but today they changed to luxurious 5 seater cars, a 100 km/hr. running train and last but not the least, the airplane. Often, many people come up with a question of how to generate innovative ideas? They want to think like Mark Zuckerberg or Bill Gates and come up with something new but most of the time, the thing they come up with doesn’t seem worth to invest effort and time in or it looks to be of trivial importance, hence again, the question of how to develop innovative ideas come up? Steven Johnson noticed this pain point of the ambitious individuals and wrote an amazing book ‘Where good ideas come from: The Natural history of Innovation’ to help them. If you’re looking for a cutting edge innovative idea then it’s must that you get your hands on this book. There are many books on innovation but this book Where Good Ideas come from is one among the best books on innovation because it challenges the notion that innovative ideas occur in the minds of those who are blessed and prodigious. Contrary to this notion, it’s the environment where you set yourself in, the kind of people who you hang out with determine the factors which lead you to success in developing the innovative ideas. It’s like you put few sharp, ambitious people of different skills in the same room and they do some brainstorming, it is certain that after few days of this work, cutting edge innovative ideas will arise. This great book is available for you at a discount of 41% in the used bookstore of bx-zone.com so you buy it, read it and get ready to become a leader in your industry.

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